Understand in Under 5: Perceptual Mapping

Positioning your brand in a crowded market place, differentiating in a relevant and meaningful way is a marketer's challenge. Products that are differentiated in a meaningful way are remembered more by consumers - and are able to charge a higher price. Differentiation and strategic positioning starts with understanding the competitive landscape - in the consumer's mind. That is: mapping their perceptions of the brands in the category. This short video walks you through how to conduct Perceptual Maps to create the insights to begin positioning right. (5-minute video).