Google Ads Conversion Tracking Server-Side Tracking | Google Ads Server-Side Conversion Tracking

Server-side conversion tracking in Google Ads allows advertisers to track conversions that occur outside their websites. It's particularly useful when conversions happen on platforms that aren't easily accessible via standard tracking methods, such as mobile apps or phone calls. By sending conversion data directly to Google's servers, advertisers can attribute conversions accurately without relying solely on cookies or pixels on their websites.



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