How to Easily Attract New Restaurant Customers - Restaurant Marketing Idea #restaurantsales
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Advertising is salesmanship in print.
Advertising is salesmanship in print. How do you use it to attract restaurant customers? Watch this video for a comparison between two different pizzerias. Bottom line: know what makes your product different and special. Don't just show them, tell them. Watch this video to learn what I mean.
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About How to Attract Restaurant Customers
If you’ve got limited resources, you don’t have money to waste and you need to attract restaurant customers now, you need to learn to sell your product. Advertising is salesmanship in print.
Whether it’s a Facebook ad, something on Instagram, something in the mail, just saying, "Hey, best pizza in town," is not going to carry the day.
Instead, let me offer you two examples right now that will help attract restaurant customers.
You walk into Pizzeria A, and you got the owner, right? You say, "What kind of pizza do you have here?" The owner runs back, he grabs one out of the oven, rushes back, holds it in front of you, stands there with a big smile on his face and says “Hey! You’ve tried the rest now try the best!"
What that is really is one of those image ads, right?
Now, you go into Pizzeria B, and you ask, "What kind of pizza do you have?" and the owner says, "Well, we have the best-selling gourmet pizza in the neighborhood. We were voted best pizza by the 'City Weekly.' Our meats are fresh, we use whole milk mozzarella, and I personally handpick and slice every vegetable we use. I’m so confident that you’ll love our pizza that I guarantee each one to taste great, or your money back. Today I’m running a special on our two most popular pizzas. As a matter of fact, I’ve got one coming out of the oven right now. Would you like to see it?"
Which pizza would you buy?
Advertising is salesmanship in print.
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If you would like to learn more about increasing restaurant sales, maximizing a marketing budget or anything else related to restaurant marketing, visit my YouTube channel.
Kamron Karington bought a rundown, nearly bankrupt pizzeria while on a phone call to get tickets to the Rolling Stones (huh?).
Overwhelmed by dumb employees, failing equipment, and flatlined sales, he decided to sell the place and get out. But, after a night sleeping on top of the walk-in cooler, he woke up with an “aha” idea that changed everything.
Sales more than doubled from $12,000 a month to $28,000 in just 30 days. Three years later, sales hit a staggering $149,000 a month. Over 1,000% higher than when he started.
Kamron published the 400+ page Black Book Restaurant & Pizzeria Marketing Guide detailing every ad, promotion, and up-selling phrase that drove the explosive growth. The Black Book sold out on every continent except Antarctica at $600 a copy.
His marketing articles have been featured in Pizza Today, PMQ, Restaurant Startup & Growth, and Nation’s Restaurant News. His marketing seminars pulled the most massive crowds Pizza Expo has ever seen.
Kamron founded Repeat Returns in 2008 with the goal of providing an all-in-one, done-for-you marketing platform to help restaurant and pizzeria owners make the transition from hand-crank marketing to data-driven, fully automated smart marketing.
Today the Repeat Returns platform is growing sales for high-volume independents, multi-unit and franchise operators nationwide. It’s been recommended by the largest food distributors on the planet to over 400,000+ account
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در تاریخ 1397/12/28 منتشر شده
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