Decoded: The Science Behind Why We Buy - By Phil Barden

In the world of consumerism, nothing happens by chance. Every decision and behavior is driven by motivations shaped by the human mind, whether consciously or unconsciously. In the midst of this pervasive consumption that defines our modern lives, it is crucial for each of us to understand the decisions governing our consumer behaviors. This is the essence of the book titled "Decoded: The Science Behind Why We Buy." Author Phil Barden unravels the scientific explanations for consumer behaviors during their various purchasing processes. Through scientifically conducted experiments and systematic studies on understanding consumer choices, the book explores the intricate processes within the human brain and their impact on purchasing decisions. It serves as a dissecting and analytical guide, unraveling the science behind human purchasing processes.

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