Efforts to save the Iranian cheetah take off!

The Asiatic or Iranian cheetah is one of the most endangered big cats on earth.

To highlight its plight internationally, Iran's Meraj Airlines has painted the face of the dwindling species on the nose of two of its planes.

The initiative has captured the imagination of passengers and commercial rivals.

"It was so appealing to domestic and foreign airlines that they even congratulated us on this," said Captain Ali Mehr Avar, the airline's Assistant Commercial Manager.

"Maybe this work is a s…
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