Does Cliffjumper always die all the time?

This little red Autobot, Cliffjumper, is always the first to jump into battle. Does that mean that his spark gets extinquished all the time? And why do they keep making him a Bumblebee repaint?

Intro Music by Tony Bacala of www.tfw2005.com
Background Music: teknoaxe
Song Used: "Synthwave D"
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/b...

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