The 7 Majeurs - One Ride, Seven Alpine Passes

To tackle the long-distance effort that kicks off 2022, we set up a collaboration to overcome the most challenging sectors of Europe’s Southern Alps. BMC joined forces with ADICTA LAB in support of this 24-hour undertaking to conquer seven legendary Alpine passes known as the 7 Majeurs, in one ride.

The performance and comfort enhancements of the ADICTA LAB kit work in conjunction with a bike designed to go the distance, the Roadmachine is the true endurance all-rounder.

Discover more here: https://www.bmc-switzerland.com/intl_...

2022 means a fresh start for our friends at ADICTA LAB with an all-new social hub. Be a part of their journey to improve the world of cycling without harming the planet and follow them here: Instagram: adicta_lab


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