Servicescape

Starbucks use in store merchandising in an extraordinary way. It starts with the coffee smell when entering the shop, a smell that makes customers crave more coffee. Beside the posters for the drinks they have, especially if they are promoting a new drink
Read article written by Pinnacle Consultant Liliane Nahle discussing Servicescape on #pinnalce website https://www.pinnacleltd.org/servicesc...
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