CalCPA CEO: We Can Change the Stereotype of the Accounting Profession
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CalCPA President and CEO Denise
CalCPA President and CEO Denise Froemming knows that it’s more than just AI that is changing the landscape of the accounting profession. She speaks with Gene Marks on Paychex THRIVE, a Business Podcast, about the need to rebrand CPAs and get the message to potential accounting professionals to start developing as future decision makers who can drive business growth. Her focus is on leaning into the stability of the profession and the credibility and respect CPAs garner in the community.
Have a guest or topic you’d like to suggest for the show? Submit your ideas here.
#CalCPA #CPAs #AccountingProfessionals
Topics Include:
00:00:00: Episode preview
00:01:03: Introduction to Denise Froemming
00:02:10: Changing perceptions on the profession
00:05:35: Opportunities and shifts in the CPA profession
00:09:03: Recruitment and attracting a younger generation
00:11:04: Embracing AI and future technologies in the profession
00:14:51: Connecting with a diverse CalCPA membership
00:17:25: Addressing different needs of CPAs in cities vs. rural areas
00:19:06: Advocacy for members of a state society
00:20:14: Value and relevance of programs to members
00:23:03: Networking, aid for smaller firms
00:24:10: Innovation and digital transformation
00:27:17: Innovative member firms and creating culture
00:28:19: Wrap-up and thank you
Subscribe above and follow our YouTube Channel: paychex
Want to learn more about Paychex Flex, our signature HR-and-payroll technology platform? Visit: https://www.paychex.com/how-paychex-w...
Find helpful business resources from our WORX Knowledge Center portal. Explore topics ranging from HR and compliance challenges, tax tips, employee and performance management, wage and labor laws, marketing, employee benefits and more, at: http://paychex.com/WORX
Learn about our company values and commitments at: https://www.paychex.com/corporate/cor...
Follow us on LinkedIn: LinkedIn: paychex
Find Us on Facebook: Facebook: Paychex
Join the Conversation on Twitter: Twitter: paychex
Browse our photos and reels on Instagram: Instagram: paychex_inc
Have a guest or topic you’d like to suggest for the show? Submit your ideas here.
#CalCPA #CPAs #AccountingProfessionals
Topics Include:
00:00:00: Episode preview
00:01:03: Introduction to Denise Froemming
00:02:10: Changing perceptions on the profession
00:05:35: Opportunities and shifts in the CPA profession
00:09:03: Recruitment and attracting a younger generation
00:11:04: Embracing AI and future technologies in the profession
00:14:51: Connecting with a diverse CalCPA membership
00:17:25: Addressing different needs of CPAs in cities vs. rural areas
00:19:06: Advocacy for members of a state society
00:20:14: Value and relevance of programs to members
00:23:03: Networking, aid for smaller firms
00:24:10: Innovation and digital transformation
00:27:17: Innovative member firms and creating culture
00:28:19: Wrap-up and thank you
Subscribe above and follow our YouTube Channel: paychex
Want to learn more about Paychex Flex, our signature HR-and-payroll technology platform? Visit: https://www.paychex.com/how-paychex-w...
Find helpful business resources from our WORX Knowledge Center portal. Explore topics ranging from HR and compliance challenges, tax tips, employee and performance management, wage and labor laws, marketing, employee benefits and more, at: http://paychex.com/WORX
Learn about our company values and commitments at: https://www.paychex.com/corporate/cor...
Follow us on LinkedIn: LinkedIn: paychex
Find Us on Facebook: Facebook: Paychex
Join the Conversation on Twitter: Twitter: paychex
Browse our photos and reels on Instagram: Instagram: paychex_inc
4 هفته پیش
در تاریخ 1403/03/16 منتشر شده
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