What is Psychographic Segmentation? | Coca Cola Examples

What if I told you that companies like Coca Cola are using a powerful tool to better understand their customers and create marketing campaigns that speak directly to You?

Well they are and It's called psychographic segmentation,

Psychographic segmentation is a type of market segmentation that divides consumers into groups based on shared characteristics such as values, beliefs, personality traits and lifestyle.

Watch the video to find out what psychographic segmentation is and how it is used by Coca-Cola.

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00:13 What is psychographic segmentation?
00:26 Segmenting by values
00:41 Segmenting by beliefs
00:52 Segmenting by personality
01:09 Segmenting by lifestyle
01:52 How Coca-Cola uses psychographic segmentation
02:48 Drawbacks of psychographic segmentation

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