BCG Growth Share Matrix

Boston Consulting Group or BCG Growth share matrix is a tool to represent company's product in terms of their Market growth and Market Share.

Products that have High Market Growrh But Low Market Share are called Questions Marks

Products that have High Market Growth and high Market Share are called Stars

Products that have Low Market Growth and Low Market Share are called Dogs

While products that has low Market growth but high Market Share are called Cash Cow

For Questions Marks, it can be recommended to strengthen selective products and focus on niche markets

For Stars, it is recommended to invest in strategies to maintain its leadership status

For Dogs, it is recommended to study these products to improve and divest if necessary

For Cash Cows, it is recommended to use strategies to maintain its market share.
And use generated cash to sustain stars.
Invest in new product development
And enhance selected products in the question marks