McDonald's Serving What's Advertised? Fast Food Secrets Behind The Big Mac's Image
70.9 هزار بار بازدید -
12 سال پیش
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The most elaborate photo shoot
The most elaborate photo shoot I've been involved in to date was for a popular candy bar. By the time I got to the shoot, the crew had been working for several hours under the direction of an acclaimed food photographer and our art director. On a table were two foot-long candy bar models that had been carefully fabricated out of plastic to make sure they matched the "hero" (or hand-made to be perfect) candy bars we had been provided by the manufacturer. In the case of this product, the "decoration" or wavy pattern on the top had a specific design and the chocolate was without blemishes (like the air holes that occur during the normal manufacturing process).
There were two assistants in waders, knee deep in a vat of chocolate. A complex rig had been developed that would create waves in the vat and another rig was designed to bring the two halves of the chocolate bar out of the vat in a smooth motion. On the counter, were several hand-manufactured candy bars and two food stylists were working with paint brushes and various jars containing liquids artfully creating smooth delectable-looking chocolate.
Nine hours later, we had a signature ending that would last a fraction under 5 seconds to end our TV commercials.
For more on this story: http://abcnews.go.com/Business/mcdona...
There were two assistants in waders, knee deep in a vat of chocolate. A complex rig had been developed that would create waves in the vat and another rig was designed to bring the two halves of the chocolate bar out of the vat in a smooth motion. On the counter, were several hand-manufactured candy bars and two food stylists were working with paint brushes and various jars containing liquids artfully creating smooth delectable-looking chocolate.
Nine hours later, we had a signature ending that would last a fraction under 5 seconds to end our TV commercials.
For more on this story: http://abcnews.go.com/Business/mcdona...
12 سال پیش
در تاریخ 1391/04/03 منتشر شده
است.
70,954
بـار بازدید شده