Mgt211 Lecture 23 Short Lectures Concept Building
953 بار بازدید -
4 سال پیش
-
Welcome to the course "Introduction
Welcome to the course "Introduction to Business". In this course you will learn lots of innovative and managerial business concepts. Your in-depth understanding lectures start with an introduction to business, types of business such as sole proprietorship, partnership and joint stock company as the base. The concept of cooperative society, entrepreneurship and franchising has added for an advanced learning of business activities. Why businesses fail or succeed, foreign trade and barriers of foreign trade are also the part of this course. For further learning the strategic application of the different theories in business activities and human resource planning enriches your understanding about this course. From a marketing perspective, it covers the concepts of STP (segmentation, targeting and positioning), marketing environment, marketing mix, marketing research, pricing, personal selling, advertising, sales promotion, wholesaling and consumer behavior. It also includes product life cycle, benchmarking, different concepts of accounting and financial management and total quality management. The role of communication is very important in human''s life thus in this course the components of communications, designing persuasive communication and message strategies have added for enriched understanding of the subject. I am sure after studying this course you will be able to apply all learned skills in your professional life.
Have a happy learning!
Course Synopsis
This course gives the students a comprehensive, innovative, managerial and practical introduction to business. This course explains what a business is and how it operates in a free market system. The purpose of this course is to give a know how to the students about the basic rules and regulations to be followed while starting, conducting or promoting the business. Students would be able to have a deep insight about how to carry out a successful legal business and its related activities. This course introduces the concepts, principles and activities used in the analysis, development, implementation and control of business related activities. It covers topics such as the nature and scope of business, sole proprietorship, partnership, Joint Stock Company, co-operative societies, business combinations, marketing, advertising, channels of distribution, business finance, management, etc. In this way this course will introduce students to the dynamics of global economics and how businesses operate within a global economy. Objectives of Course: 1. This course is designed to introduce the key concepts and theories related to business. 2. To familiar students with the application, concepts and theories of business. 3. To provide a foundation, through which students understand different components of business.
Course Learning Outcomes
At the end of the course, you should be able to
Identify and analyze the key concepts, terminology and principles guiding formation of a Business Enterprise.
Find out some of the reasons why people set up businesses. It could be preceded with the motivations for becoming self-employed.
Appreciate the role of Financial Manager.
Recognize the key ethical ramifications of purposeful business decisions.
Know the formation of a Business Enterprise.
Recognize the different forms of business also the components necessary for a business.
Identify the different environments in which an enterprise works.
Topic Lectures
Introduction
Organizational Boundaries and Environments
Business Organization & Sole Proprietorships
Partnership and Its Characteristics
Joint Stock Company
What is Meeting
Cooperative Society
Concept of Entrepreneurship
Franchising
Success and Failure of Business
Foreign Trade and Foreign Business
Barriers to International trade
Stake holders
Human Resource Planning
Strategies for Enhancing Job Satisfaction and Morale
What is Marketing?
Difference Between Marketing and Seller
The Marketing Mix
product, types of products & steps for product development
Product Life Cycle,Branding,Packaging & Labeling
Pricing and Distribution
Wholeselling,Retailing and Physical Distributing
Promotion and Advertisement
Personal Selling
Sales Promotions
The Productivity
Total Quality Management
Total Quality Managements
Benchmarking
Introduction to Digital Business
Digital Transformation of Businesses
Digital transformation of business functions
The biggest digital challenges and opportunities facing businesses today
Millenials
Tips of Doing business in Digital age
#Mgt211 #Lec23
Have a happy learning!
Course Synopsis
This course gives the students a comprehensive, innovative, managerial and practical introduction to business. This course explains what a business is and how it operates in a free market system. The purpose of this course is to give a know how to the students about the basic rules and regulations to be followed while starting, conducting or promoting the business. Students would be able to have a deep insight about how to carry out a successful legal business and its related activities. This course introduces the concepts, principles and activities used in the analysis, development, implementation and control of business related activities. It covers topics such as the nature and scope of business, sole proprietorship, partnership, Joint Stock Company, co-operative societies, business combinations, marketing, advertising, channels of distribution, business finance, management, etc. In this way this course will introduce students to the dynamics of global economics and how businesses operate within a global economy. Objectives of Course: 1. This course is designed to introduce the key concepts and theories related to business. 2. To familiar students with the application, concepts and theories of business. 3. To provide a foundation, through which students understand different components of business.
Course Learning Outcomes
At the end of the course, you should be able to
Identify and analyze the key concepts, terminology and principles guiding formation of a Business Enterprise.
Find out some of the reasons why people set up businesses. It could be preceded with the motivations for becoming self-employed.
Appreciate the role of Financial Manager.
Recognize the key ethical ramifications of purposeful business decisions.
Know the formation of a Business Enterprise.
Recognize the different forms of business also the components necessary for a business.
Identify the different environments in which an enterprise works.
Topic Lectures
Introduction
Organizational Boundaries and Environments
Business Organization & Sole Proprietorships
Partnership and Its Characteristics
Joint Stock Company
What is Meeting
Cooperative Society
Concept of Entrepreneurship
Franchising
Success and Failure of Business
Foreign Trade and Foreign Business
Barriers to International trade
Stake holders
Human Resource Planning
Strategies for Enhancing Job Satisfaction and Morale
What is Marketing?
Difference Between Marketing and Seller
The Marketing Mix
product, types of products & steps for product development
Product Life Cycle,Branding,Packaging & Labeling
Pricing and Distribution
Wholeselling,Retailing and Physical Distributing
Promotion and Advertisement
Personal Selling
Sales Promotions
The Productivity
Total Quality Management
Total Quality Managements
Benchmarking
Introduction to Digital Business
Digital Transformation of Businesses
Digital transformation of business functions
The biggest digital challenges and opportunities facing businesses today
Millenials
Tips of Doing business in Digital age
#Mgt211 #Lec23
4 سال پیش
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953
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