Bloomberg Businessweek: A Special Conversation With Lebron James & Maverick Carter

Jun.26 -- On the eve of the pandemic, LeBron James and Maverick Carter -- lifelong friends from Akron who became business partners -- cut their biggest deal yet: a $100 million investment to create The SpringHill Co. They want to change the way content is made, and consumed by the world. In an exclusive interview, James and Carter go deep with Bloomberg Businessweek host Jason Kelly about Black Lives Matter, the NBA, and changing society by changing who's in the conversation.

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