How to Set Prices as an Illustrator (for Beginners!) | Episode 39

Nothing held back in this episode! I finally tell you exactly how I priced my illustration work when I started out as an illustrator — and to a certain extent, how I still price my work today.

TIME STAMPS
1:11 - NEWS
2:10 - CHIT CHAT
5:46 - THE QUESTION: How do you set your prices?
6:22 - Two Pricing Scenarios: When the client offers you a set rate vs. When the client asks you for a quote
8:22 - How to Set Your Base Hourly Rate
13:23 - Factoring in Overhead Expenses
14:15 - Advantages of Using a Base Hourly Rate
15:03 - How to Set a Day Rate
15:24 - Example: Pricing a Band Poster (Using Your Base Hourly Rate)
19:33 - Why You Should Never Charge by the Hour
22:00 - Value-Based Pricing and Owning the Copyright
24:50 - What is Buyout?
26:00 - Recommendation: Pricing Guide for Illustrators
27:45 - Your BHR Helps You Determine What Jobs are Worth Taking

SHOW LINKS

Hourly Rate Resources
More complex: https://www.creativelive.com/blog/how...
Very simple: http://www.yourrate.co

On Copyright Ownership
https://theillustratorsguide.com/copy...

On Work for Hire Contracts
Biased! https://www.thelittlechimpsociety.com...
Less biased: http://www.theinformedillustrator.com...

Graphic Artists Guild Handbook: Ethical and Pricing Guidelines
https://graphicartistsguild.org/produ...

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Instagram: @mrtomfroese
Twitter: @tomfroese
Web: www.tomfroese.com
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