Why are Brita Filters SO Popular?

Here in North America, we have some of the cleanest, most accessible water in human history. And yet, companies like Brita have somehow convinced us that we need to keep shelling out our hard earned dollars for additional home filters. Is this all just a marketing scam, or is there something to these claims?

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For further reading, check out the sources for this video here:
https://docs.google.com/document/d/e/...

Script: Holly Maley
Editor: Melody David
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

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