012. Health Services: 2024 Healthcare Trends to Watch

Last week, we published our annual piece on healthcare trends to keep an eye on in the new year. This year, our practice leads discussed a number of critical healthcare issues, from cybersecurity to partnerships between health systems and community providers. But, as the title suggests, the core piece of advice our team offered is to select the One Thing that can make the most impact and start there.
Here is the first in a series of conversations with those Jarrard leaders to discuss what they think is coming and their take on pursuing the One Thing. First up is our Health Service practice with Hollie Adams, Sheila Biggs and Dan Schlacter.

Trends to watch:


Same-store growth: 2023 saw comparatively lighter transaction activity than years past, with many companies focused more on maximizing their existing assets. This reprioritization has been a renaissance for portfolio growth strategies; leaders are getting creative in the ways they are engaging internal teams, telling their brands’ stories, acquiring new consumers and other means of ensuring their enterprises are healthy in the long-term.


Investing in people: Considering the above, it’s not surprising that one internal growth strategy focuses squarely on companies’ greatest resource: their people. Employees are the biggest day-to-day ambassadors for their employer brands. Leaders are recognizing this and investing in support and engagement tools that enable their teams to feel connected to the whole.


Cybersecurity: The exponential rise of digital integration is a double-edged sword. Convenience and financial efficiency are clear benefits, but the trend also makes organizations more vulnerable to data incidents. Thus, tamper-proof cybersecurity will be a significant focus area, industrywide, in 2024.


Cross-Pollination: Traditional providers and health service companies are exploring new partnership models to meet the changing marketplace. Prospectors in every subsector are becoming more willing to trade ideas and resources with peers outside their usual purview for the benefit of shared opportunities.


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Episode link: https://play.headliner.app/episode/18...