Building Your Ideal Customer Profile - Hivehouse Digital

Your ideal customer profile defines which companies are a good fit for your offering and which ones are not. Having an ideal buyer profile will help you develop the right marketing strategies and messaging, as well as, which channels will be most effective to share that messaging.

Download your ICP template here: http://inbound.hivehousedigital.com/f...

Learn more here: https://hivehousedigital.com/blog/9-t...

00:00 Introduction
00:13 Who is the buyer that we're targeting?
00:30 Key things to know
00:40 Downloadable template

Hivehouse Digital is a Platinum HubSpot Partner Agency located in Ann Arbor, Michigan. We’re a collective of analysts, branding experts, designers, developers, writers, and strategists specializing in building inbound marketing programs from the ground up. We work with industrial clients in the construction, manufacturing, and engineering industries, as well as professional services firms that serve those industries. Our proven process helps us understand your company, and your customers, so we can create full-funnel content marketing programs that deliver results.

Learn more: https://hivehousedigital.com/
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