Battling Indigenous Stereotypes through Badass Art

Chippewar, aka Jay Soule, is combatting Indigenous stereotypes by creating counterculture icons with badass t-shirts and movie posters.

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Artist Jay Soule has an alter ego: Chippewar... and, he's fighting Indigenous cultural appropriation. Soule is quick to call out the practice that's been showing up all too frequently in everything from sports branding to fashion to tour merch. In his work, Soule takes Indigenous stereotypes and turns them on their heads, making monster movie posters and t-shirts that are straight out of the 1940s and 1950s.

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Battling Indigenous Stereotypes through Badass Art

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