Uber rolls out safety measures geared toward women passengers

Uber is rolling out a new feature that automatically activates selected safety features based on time and location. “We got a lot of feedback from all riders that they wanted this type of choice, but it's also something we heard specifically from women riders, that they really wanted this type of optionality in app,” says Uber’s director of public policy Emilie Boman. NBC’s Savannah Sellers reports for TODAY. » Subscribe to TODAY:    / @today   About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: www.today.com/ Find TODAY on Facebook: www.facebook.com/today Follow TODAY on Twitter: twitter.com/TODAYshow Follow TODAY on Instagram: www.instagram.com/todayshow/ » Stream TODAY All Day: www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place. #uber #safety #technology

• #news_politics
• #al_roker
• #entertainment
• #food
• #health
• #hoda_kotb
• #home
• #international_news
• #money
• #natalie_morales
• #savannah_gutherie
• #sports
• #style
• #today
• #today_show
• #breaking_news
• #concerts
• #domestic_news
• #interviews
• #media
• #parents
• #pets
• #politics
• #shopping
• #weather