1991 Serial Commercials 1–6

G.I.Joe’s 1991 toy commercials changed gears and replaced animation with live-action actors and actresses and life size vehicles. These commercials were serial, a first for G.I.Joe, and told the linear story of G.I.Joe and Cobra battling for control of “Plasmatox.”

New masters for commercials 1-4, and a new 10-second promo were provided by Kirk Bozigian, former Vice President of Marketing for Hasbro. Commercials 5 and 6 were not released immediately, and VHS and DVD masters of those two commercials have not yet surfaced. Commercials 5 and 6 were provided by YoJoe as part of our partnership to bring the community the best commercials we can find.

Filming was completed in December 1990, in Vancouver, British Columbia, Canada at North Shore Studios, Lot 3, with Cannel Films (now Lions Gate). Kirk Bozigian, former Vice President of Marketing for Hasbro, filmed nearly 3 hours of behind the scenes footage over the 3.5 weeks of filming. 28 years later, he mailed us those tapes. Together, we premiered this nearly 30 year old footage for the first time anywhere at the final Hasbro sponsored G.I. Joe Collectors' Convention. Now the "homefront heroes" can enjoy stories of what happened behind the scenes of G.I.Joe’s first live-action micro-movie!  

Behind the scenes of G.I.Joe's first live-action micro-movie!
Behind the scenes of G.I.Joe's first ...

Thanks to:
Kirk Bozigian, for your trust and friendship. We are honored to help share these stories.
The Triangle Joes: Sean J. Burg, Josh Scherer, Chad Hucal, Jim Carlisi, and Benjamin Thomas for filming the event and to Gray Childs for manning the booth in my absence.
The JoeCon attendees that attended en masse and fed us good energy throughout the panel.
And finally to the GIJoeCon (Official) for giving us a fantastic time slot before Kirk's and Larry's panel (more to come on that panel at a later date!).