The Dee Movie | Meet the BMW i Vision Dee

This is the story of BMW’s latest vision vehicle, The BMW i Vision Dee. Formally known as the ‘Digital Emotional Experience’. Born to be your Ultimate Companion in any reality.

Designed to reimagine the relationship between driver and vehicle, Dee is not “just” another BMW. No, Dee has a totally unique digital soul, and with it comes a lot of personality. Dee laughs. Dee jokes. Dee helps. Dee learns. Dee claps back. Dee questions.

Dee can even change colour to match your outfit, augment reality, or take you to Virtual Worlds.

Dee is, for all that we can tell, very much alive – and has her mind set on becoming the Ultimate Companion.

Join Dee on a journey to understand what it takes to be human, and to how it feels to be a true companion.

Guided by Hollywood icon Arnold Schwarzenegger, they’ll travel back through the ‘80s and into the virtual world in search of heart-broken Alice’s soulmate.

#THEiVisionDee #TheUltimateCompanion