Facebook Conversion API: Is the FB Pixel Dead in 2022? IOS 14.5 Update
38.8 هزار بار بازدید -
3 سال پیش
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Contact us: https://www.lyfemarketing.com/digital...
The new IOS 14.5 update may completely disrupt how we track external events with our Facebook ads in 2021. However, the Facebook Conversion API may be a great solution for those who are worried about the IOS 14.5 update. Learn the why & how to set up Facebook Conversion API in 2022.
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Right now, even today, you can use the Facebook Conversion API to see what pages people are visiting, what products or services they are clicking on if they are adding things to their cart and more.
This is awesome, I mean this has been a marketer’s dream for decades so what’s the big deal?
Well for consumers, they feel like their privacy and their behavior is being exploited by advertisers. And the government has been launching investigations into Apple. So Apple may be blocking a lot of the “powers” of the Facebook pixel
I mean just last year, the CEO of Apple Tim cook had to testify before congress explaining their business and its intentions.
So of course, Apple is trying to tighten up their belts by making consumers feel more protected. BUT it's not just Apple, privacy laws like the EU’s GDPR and California’s Privacy Rights act, have already been limiting Facebook’s ability to track conversions.
Outline for Facebook Conversion API in 2022:
Intro (0:00)
What Is The iOS 14.5 Update And How Does It Impact Facebook Ads? (1:23)
Concerns With The iOS 14.5 Update (3:10)
What Is Facebook Conversion API? (5:20)
What Facebook Conversion API Can Do (7:32)
Step-By-Step Tutorial (8:33)
How Verify Your Domain (9:13)
How To Set Up Facebook Conversions API (11:37)
How To Set Up & Track Events (15:22)
How To Prioritize Events With Aggregated Event Measurement (18:10)
// LYFE Marketing
➡ Check out our blog: https://bit.ly/3xZ4a0m
➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-...
➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.
The new IOS 14.5 update may completely disrupt how we track external events with our Facebook ads in 2021. However, the Facebook Conversion API may be a great solution for those who are worried about the IOS 14.5 update. Learn the why & how to set up Facebook Conversion API in 2022.
Subscribe: https://bit.ly/36gszTL
[Most Popular Uploads]:
➡ How to Increase Facebook Engagement: How to Increase Facebook Engagement i...
➡ Marketing for Small Business: Effective Marketing Strategies: Marketing for Small Business: Effecti...
➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): The Ultimate Guide To Facebook Market...
➡ The Full And Updated Guide To Facebook Reels: Tutorials + Best Practices: The Full And Updated Guide To Faceboo...
➡ Facebook Reels Monetization: How to Get Started: Facebook Reels Monetization: How to G...
Right now, even today, you can use the Facebook Conversion API to see what pages people are visiting, what products or services they are clicking on if they are adding things to their cart and more.
This is awesome, I mean this has been a marketer’s dream for decades so what’s the big deal?
Well for consumers, they feel like their privacy and their behavior is being exploited by advertisers. And the government has been launching investigations into Apple. So Apple may be blocking a lot of the “powers” of the Facebook pixel
I mean just last year, the CEO of Apple Tim cook had to testify before congress explaining their business and its intentions.
So of course, Apple is trying to tighten up their belts by making consumers feel more protected. BUT it's not just Apple, privacy laws like the EU’s GDPR and California’s Privacy Rights act, have already been limiting Facebook’s ability to track conversions.
Outline for Facebook Conversion API in 2022:
Intro (0:00)
What Is The iOS 14.5 Update And How Does It Impact Facebook Ads? (1:23)
Concerns With The iOS 14.5 Update (3:10)
What Is Facebook Conversion API? (5:20)
What Facebook Conversion API Can Do (7:32)
Step-By-Step Tutorial (8:33)
How Verify Your Domain (9:13)
How To Set Up Facebook Conversions API (11:37)
How To Set Up & Track Events (15:22)
How To Prioritize Events With Aggregated Event Measurement (18:10)
// LYFE Marketing
➡ Check out our blog: https://bit.ly/3xZ4a0m
➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-...
➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.
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