April Fools' fail: Volkswagen rebrand joke backfires, sparking criticism
20.6 هزار بار بازدید -
3 سال پیش
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Ahead of April Fools' Day,
Ahead of April Fools' Day, the German automaker Volkswagen announced it was rebranding as "Voltswagen" as it focuses more on electric vehicles. Then it reversed course on the name change, saying it was just a joke, after some called out the 'bad marketing practice.'
Volkswagen’s intentionally fake news release, highly unusual for a major public company, coincides with its efforts to repair its image as it tries to recover from a 2015 scandal in which it cheated on government emissions tests and allowed diesel-powered vehicles to illegally pollute the air.
As Mike Armstrong explains, the prank is generated more criticism than laughter.
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#Volkswagen #AprilFools #GlobalNews
Volkswagen’s intentionally fake news release, highly unusual for a major public company, coincides with its efforts to repair its image as it tries to recover from a 2015 scandal in which it cheated on government emissions tests and allowed diesel-powered vehicles to illegally pollute the air.
As Mike Armstrong explains, the prank is generated more criticism than laughter.
For more info, please go to http://www.globalnews.ca
Subscribe to Global News Channel HERE: http://bit.ly/20fcXDc
Like Global News on Facebook HERE: http://bit.ly/255GMJQ
Follow Global News on Twitter HERE: http://bit.ly/1Toz8mt
Follow Global News on Instagram HERE: https://bit.ly/2QZaZIB
#Volkswagen #AprilFools #GlobalNews
3 سال پیش
در تاریخ 1400/01/11 منتشر شده
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