Vitality Health Business Update 2023

During the broadcast, we explored some of the main trends currently impacting the PMI market, the ways our products are evolving to meet the changing needs of clients and how we're supporting advisers and making it easier to do business with us. With more people turning to health insurance, the PMI industry has experienced its biggest growth in recent years1, however the sector has needed to adapt and innovate to remain sustainable over the long-term. Especially as services have needed to expand to cater for rising demand for access across primary, secondary and tertiary care. In recent times, our next generation approach to health insurance has resonated strongly with clients, but we're only getting started.