Philips Lighting company positioning video 2016 – Light beyond illumination
50.3 هزار بار بازدید -
8 سال پیش
-
Philips Lighting moves forward as
Philips Lighting moves forward as a standalone company that delivers Light beyond illumination, with innovation that matters by creating new value and experiences through the world’s best quality light, with superior and measurable benefits that improve life.
This video communicates our brand positioning, how Philips Lighting is the global leader and preferred brand in connected lighting systems and services for businesses, public organizations and consumers, with a clear ambition of who we will become in the future. Thanks to 125 years of innovation Philips connected lighting is here today, all around us.
Philips Lighting is...
... connected: feel the power of light and Philips Lighting in connecting the world, bringing new benefits and value beyond expectation
... recognized/acknowledged: our heritage (over 125 years), current business and established position as the global lighting leader
... visionary: see what the future of lighting and a future world with Philips Lighting looks like
... exciting: discover new tangible benefits today and imagine great new possibilities for tomorrow
... human/meaningful: our difference is not in innovation for the sake of innovation. Meaningful innovation has a profound impact on people’s lives.
Video Transcript:
Light. Essential to life.
To illuminate every step of our journey.
To make us feel safe,
and comfortable.
To start us up or calm us down.
To help our healing
and improve our well-being.
To better our concentration,
keep us focused throughout the day
and through the night.
To make us smile
and brighten up our life.
That’s why Philips has been revolutionizing lighting for over 125 years.
Bringing electric light to everyone…
and leading the way in LED.
But light is also a powerful symbol…
for ideas,
for better thinking
and innovation.
So what if lighting systems could carry all kinds of information
and become part of our connected world?
To connect things
and make them intelligent
and more useful.
To increase energy efficiency,
and manage buildings in a more environmentally friendly way…
To make cities safer and more responsive.
To create experiences at home like never before.
To improve the way the world works…
and people live.
To make life better for all of us.
This is a product of some of the most remarkable technology ever created…
It’s here today, all around us.
And it feels like…magic.
This is Philips connected lighting.
Light beyond illumination.
Innovation & you
Philips
This video communicates our brand positioning, how Philips Lighting is the global leader and preferred brand in connected lighting systems and services for businesses, public organizations and consumers, with a clear ambition of who we will become in the future. Thanks to 125 years of innovation Philips connected lighting is here today, all around us.
Philips Lighting is...
... connected: feel the power of light and Philips Lighting in connecting the world, bringing new benefits and value beyond expectation
... recognized/acknowledged: our heritage (over 125 years), current business and established position as the global lighting leader
... visionary: see what the future of lighting and a future world with Philips Lighting looks like
... exciting: discover new tangible benefits today and imagine great new possibilities for tomorrow
... human/meaningful: our difference is not in innovation for the sake of innovation. Meaningful innovation has a profound impact on people’s lives.
Video Transcript:
Light. Essential to life.
To illuminate every step of our journey.
To make us feel safe,
and comfortable.
To start us up or calm us down.
To help our healing
and improve our well-being.
To better our concentration,
keep us focused throughout the day
and through the night.
To make us smile
and brighten up our life.
That’s why Philips has been revolutionizing lighting for over 125 years.
Bringing electric light to everyone…
and leading the way in LED.
But light is also a powerful symbol…
for ideas,
for better thinking
and innovation.
So what if lighting systems could carry all kinds of information
and become part of our connected world?
To connect things
and make them intelligent
and more useful.
To increase energy efficiency,
and manage buildings in a more environmentally friendly way…
To make cities safer and more responsive.
To create experiences at home like never before.
To improve the way the world works…
and people live.
To make life better for all of us.
This is a product of some of the most remarkable technology ever created…
It’s here today, all around us.
And it feels like…magic.
This is Philips connected lighting.
Light beyond illumination.
Innovation & you
Philips
8 سال پیش
در تاریخ 1395/01/11 منتشر شده
است.
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