Why Do Marketers Need To Evolve To Become Business Leaders? Ft. Muhammad Ammar Hassan | EP149
10.7 هزار بار بازدید -
7 ماه پیش
-
In this insightful podcast, we
In this insightful podcast, we engage with Muhammad Ammar Hassan, the Chief Marketing Officer of Daraz Pakistan, the country's largest e-commerce platform under the Alibaba Group. Together, we explore the crucial evolution marketers must undergo to become effective business leaders in Pakistan. The conversation delves into the significance of marketing in top leadership, the art of brand building, challenges in producing notable marketers in Pakistan, and the dynamics of short-term and long-term brand building. We also discuss the evolution of influencer marketing and the current state and future trajectory of agencies in Pakistan.
Muhammad Ammar Hassan brings over 12 years of marketing experience to the table, having previously played a pivotal role in establishing OLX in Pakistan as the Head of Marketing & Digital Ad Sales. As the CMO of Daraz, he leads a dynamic team across various functions, including Branding, Buyer Growth, Traffic Operations, Design Studio, Daraz Advertising Solutions, and Corporate Communication/PR.
Join us as we uncover the essence of the marketing landscape in Pakistan and the evolving role of marketers in shaping business leadership.
#marketing #daraz #howdoesitwork
00:00 Highlight
01:35 Role of Marketer
03:41 Marketing Agencies of Pakistan
09:25 Negative Role of Ad Agencies in Pakistan
15:05 What Is Performance Marketing
19:52 Daraz Marketing Success
25:21 Dilemma of Online Sellers in Pakistan
27:40 Live Streaming of World Cup and Huge Marketing Success
31:40 Secret of Influencer Marketing
34:50 How Daraz Uses Influencer Marketing
Don’t forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way every week!
Keep up with our podcast:
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Follow ProPakistani:
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You can also audio stream our podcast here:
Google Podcast: https://bit.ly/3z6AGPi
Apple Podcast: https://apple.co/3b9GQGu
Spotify: https://spoti.fi/3OFNm5H
Muhammad Ammar Hassan brings over 12 years of marketing experience to the table, having previously played a pivotal role in establishing OLX in Pakistan as the Head of Marketing & Digital Ad Sales. As the CMO of Daraz, he leads a dynamic team across various functions, including Branding, Buyer Growth, Traffic Operations, Design Studio, Daraz Advertising Solutions, and Corporate Communication/PR.
Join us as we uncover the essence of the marketing landscape in Pakistan and the evolving role of marketers in shaping business leadership.
#marketing #daraz #howdoesitwork
00:00 Highlight
01:35 Role of Marketer
03:41 Marketing Agencies of Pakistan
09:25 Negative Role of Ad Agencies in Pakistan
15:05 What Is Performance Marketing
19:52 Daraz Marketing Success
25:21 Dilemma of Online Sellers in Pakistan
27:40 Live Streaming of World Cup and Huge Marketing Success
31:40 Secret of Influencer Marketing
34:50 How Daraz Uses Influencer Marketing
Don’t forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way every week!
Keep up with our podcast:
Facebook: Facebook: Howdoesitwor..
Insta: Instagram: howdoesitwo..
Tiktok: https://vt.tiktok.com/ZSRYSy1K1/
Follow Shayan Mahmud:
INSTA: Instagram: shayanmahmud__
FB: https://www.facebook.com/profile.php?...
Linkedin: LinkedIn: shayan-mahmud
Follow ProPakistani:
Facebook: Facebook: ProPakistani
Insta: Instagram: pro_pakistani
Twitter: Twitter: ProPakistaniPK
LinkedIn: LinkedIn: prop..
You can also audio stream our podcast here:
Google Podcast: https://bit.ly/3z6AGPi
Apple Podcast: https://apple.co/3b9GQGu
Spotify: https://spoti.fi/3OFNm5H
7 ماه پیش
در تاریخ 1402/10/19 منتشر شده
است.
10,759
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