Top 5 Reasons Volkswagen Skoda Misses the Mark in India
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In this video, I discuss
In this video, I discuss the recent acknowledgment by the Skoda CEO that the company has failed to understand the Indian market over the past 20 years. He believes that Skoda's cars are over-engineered for India, leading to higher prices that customers struggle to appreciate.
However, I believe the real reasons behind Skoda VW's struggles in India are different. Here are my top five reasons:
- Ignoring the Sub-₹12 Lakh Segment: Skoda VW has neglected customers in this crucial price range by not offering any vehicles under ₹12 lakh.
- Undersized SUVs: The existing SUVs from Skoda VW are small and lack the macho factor that Indian customers find appealing in the competition.
- Dull Interiors: Compared to their rivals, the latest Skoda VW models have less attractive interiors, which affects customer preference.
- Lack of CNG and Diesel Options: Unlike their competitors, Skoda VW does not offer CNG and diesel options, limiting choices for potential buyers.
Join me as I delve into these points and explain why these factors are critical for Skoda VW's success in the Indian market. Don't forget to like, share, and subscribe for more insights!
0:00 - Introduction and Over-Engineered Statement
2:05 - How Tata and Hyundai Succeeded in India
4:16 - Catering to Multiple Customers and Issues with Taigun and Kushaq
5:07 - Fuel Efficiency: Diesel and Hybrid Factors
6:10 - The Need for Simpler Cars in India
7:49 - Neglecting the Sub-₹12 Lakh Customer Segment
10:20 - Missing the 'Feel Good' Factor Above ₹15 Lakh
11:10 - Understanding India as an Emotional Market
12:34 - Defensive and Pessimistic Mindset Towards India
13:33 - Naturally Aspirated vs. Turbocharged Engines Debate
14:52 - Affordability is No Longer the Main Concern
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However, I believe the real reasons behind Skoda VW's struggles in India are different. Here are my top five reasons:
- Ignoring the Sub-₹12 Lakh Segment: Skoda VW has neglected customers in this crucial price range by not offering any vehicles under ₹12 lakh.
- Undersized SUVs: The existing SUVs from Skoda VW are small and lack the macho factor that Indian customers find appealing in the competition.
- Dull Interiors: Compared to their rivals, the latest Skoda VW models have less attractive interiors, which affects customer preference.
- Lack of CNG and Diesel Options: Unlike their competitors, Skoda VW does not offer CNG and diesel options, limiting choices for potential buyers.
Join me as I delve into these points and explain why these factors are critical for Skoda VW's success in the Indian market. Don't forget to like, share, and subscribe for more insights!
0:00 - Introduction and Over-Engineered Statement
2:05 - How Tata and Hyundai Succeeded in India
4:16 - Catering to Multiple Customers and Issues with Taigun and Kushaq
5:07 - Fuel Efficiency: Diesel and Hybrid Factors
6:10 - The Need for Simpler Cars in India
7:49 - Neglecting the Sub-₹12 Lakh Customer Segment
10:20 - Missing the 'Feel Good' Factor Above ₹15 Lakh
11:10 - Understanding India as an Emotional Market
12:34 - Defensive and Pessimistic Mindset Towards India
13:33 - Naturally Aspirated vs. Turbocharged Engines Debate
14:52 - Affordability is No Longer the Main Concern
Recommended products for your car https://volklub.com/best-accessories-...
Please visit my website volklub.com
Drop me a message at https://volklub.com/contact/
Follow me on Twitter Twitter: volklub
Follow me on Instagram Instagram: prinspire_sunder
Phone Used (iPhone 13 Pro): https://amzn.to/3v3gVWN
Sony a7C - https://amzn.to/3ZnJvQN
Rode Wireless Go 2 Mic - https://amzn.to/3Znigpp
Hand Tripod (Manfrotto): https://amzn.to/3AkykuW
Review Your Car Here: https://volklub.com/review-your-car/
Contact Me: http://volklub.com/contact
Sell Your Car Here: https://volklub.com/sell-your-car/
Paid Car Consultation: https://volklub.com/consult
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