Ask a publisher - how does influencer marketing work? | #BookBreak

Everything you've ever wanted to know about influencer marketing, from the perspective of a publishing house! We work with the community on BookTube, BookTok and Bookstagram – and I'm here to answer all your questions. Are you a BookTuber, BookToker or Bookstagrammer? Apply to join our Insider programme here: forms.gle/cU28QsdwwqgExSRW7 WATCH our chaotic giveaway process: www.instagram.com/reel/C4iMLU2o9ka/ 0:00 Intro 1:04 What does an influencer marketing manager do? 2:31 How do you get accepted into a publisher's influencer programme? 3:10 Do publishers care about followers? 5:35 How do influencers get proofs from publishers? 8:18 Do authors choose which influencers get proofs? 8:45 What should influencers never do? 10:05 Should influencers wait until publication to post book reviews? 12:11 What is the most important thing influencers can do? 13:10 Are book reviews still as important as BookTok? 14:08 How do publishers measure success on BookTok, Bookstagram or BookTube? 14:37 What is the marketing funnel? 15:50 Does BookTok sell books? 18:16 Which analytics should influencers share? 19:01 How should publishers protect influencers from backlash? 20:48 What's the best part of influencer marketing? 23:10 What's the worst part of influencer marketing? 23:48 Why is it important to disclose ads? 24:46 Do you have to disclose ads for gifted products? 25:34 Why can't you sell proofs? Check out Book Break on Instagram: bit.ly/2ICMj7M Follow us on TikTok: bit.ly/3McQPI7 Find us on Twitter: Pan Macmillan: twitter.com/panmacmillan Emma: twitter.com/drinkbymyshelf Subscribe to Book Break to hear about the best books, fantastic authors, your fave YouTubers, & sneak peek behind-the-scenes publishing info, all from the team at Pan Macmillan - we love books, it's our job! Whether you like new books or classics, literary fiction or YA, poetry or non-fiction - Book Break's got it covered. Got a suggestion for future #BookBreak episodes? Well, why not have your say on the videos we shoot by filling out our google feedback & requests form? We want to hear from you: goo.gl/forms/K8VUK9eqYYp8FvmK2

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