In game day ad, Expedia and Ewan McGregor promote experiences over stuff

Expedia® released its new ad, reminding viewers it’s the experiences in life that matter most – not the stuff. During Sunday’s big game, when many commercials seek to sell more things, Expedia’s contrasting message, delivered by acclaimed actor and intrepid traveler, Ewan McGregor, challenges viewers to prioritize the meaningful life experiences gathered through travel. To help people discover the value of experiences over things for themselves, Expedia will turn other game day ads into chances to get away with its Travel the Ads sweepstakes.