How to Deploy Strategic Change Initiatives

Team restructures, new ways of working, replacing legacy tech systems: These are just a few of the over 10 planned change initiatives the average enterprise seller experiences each year. Since 2016, this total number has increased by 8 per year—and employees’ willingness to support all of these changes is collapsing.

To survive in today’s business climate, revenue leaders must deeply understand change management and learn how to effectively communicate and coach their teams as changemakers themselves. That’s why we’re bringing together an influential panel of C-Levels who have deep experience with this to candidly discuss:

Expectations of cross-functional leaders at the highest, middle, and entry levels as it relates to business transformation
Leading and lagging indicators to watch to ensure new strategies are reinforced across GTM
Where they’ve personally fallen short in the past and what they emphasize doing now to make sure change results in revenue