Price Penetration Strategy from Procurement Lexicon
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A Price-Penetration Strategy is a pricing tactic commonly used in marketing and procurement, where a company initially sets a low price for a new product or service to enter a market quickly and gain a substantial market share. The goal of this strategy is to attract a large number of customers by offering a more affordable option compared to competitors. Once the company establishes a strong customer base, it may gradually increase prices or introduce additional premium offerings.
A Price-Penetration Strategy is a pricing tactic commonly used in marketing and procurement, where a company initially sets a low price for a new product or service to enter a market quickly and gain a substantial market share. The goal of this strategy is to attract a large number of customers by offering a more affordable option compared to competitors. Once the company establishes a strong customer base, it may gradually increase prices or introduce additional premium offerings.
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در تاریخ 1403/03/19 منتشر شده
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