Promotion optimization in retail | Kresimir Babel & Horia Niculescu | DSC ADRIA 23

They shared how through promotion optimization in retail, companies can better understand their target market and preferences, allowing them to tailor their promotions to increase sales and profits. Additionally, how retailers can leverage advanced analytics and artificial intelligence to determine optimal promotional strategies and tactics, enabling them to stay ahead of the competition and remain profitable.

This talk was held at DSC ADRIA 2023

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