Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7

Rick Kettner
Rick Kettner
6.8 هزار بار بازدید - 4 سال پیش - Let's explore three of the
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger.  This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral.  It's arguably the most powerful marketing opportunity for most businesses today.

If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/contagious-bo...

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WANT TO PICKUP A COPY OF CONTAGIOUS?
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1451686587/
Buy It On Apple Books ➜ https://books.apple.com/book/contagio...

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CHAPTER MARKERS:
0:00 - Introduction To Contagious
1:23 - Principle #1 - Social Currency
3:20 - Principle #2 - Triggers
8:03 - Principle #4 - Public Observability
11:43 - Quick Recap And Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke
4 سال پیش در تاریخ 1399/04/18 منتشر شده است.
6,820 بـار بازدید شده
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