Porter's five forces identifies five competitive forces which affect the competitive position
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8 سال پیش
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Porter's five forces was introduced
Porter's five forces was introduced by Michael E. Porter in his first article in Harvard Business Review marts-april 1979. The title of the article was “How Competitive Forces Shape Strategy”.
The model identifies five competitive forces which affect the company's competitive position - these are:
- Existing competitors in the industry
- Threat of new entrants coming into the industry
- Bargaining power of the suppliers to our firm
- Bargaining power of buyers
- Threat of substitute products or services
0:00 Introduction of the author and the models five competitive forces
1:13 Competitive force - Rivalry among existing competitors in the industry
4:44 Competitive force - Threat of new entrants
8:22 Competitive force - Bargaining power of suppliers
10:17 Competitive force - Bargaining power of buyers
13:09 Competitive force - Threat of substitute products and services
14:19 An example of the application of the model - app to mobile phone
15:45 Criticism of the model
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8 سال پیش
در تاریخ 1395/06/22 منتشر شده
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