Episode 02: "100% I'm a Consultant, Not an Order Taker" - Matteo Ferrari

This episode of the Business of Archviz podcast features Anees and Lasse Rode in conversation with Matteo Ferrari, Founder and Creative Director of Forma Studio.

After finishing Architecture degree, Matteo’s love for 3D visualization led him on a bold adventure - moving from Italy to the UK to pursue his Archviz career. It’s a one-way flight full of ambition and positive energy.

Fast forward, and Matteo’s journey has paid off. In this episode, let’s listen to his story of building Forma Studio and his thought process behind emotionally impactful illustrations that help architects win competitions.

If you are an Archviz freelancer who is looking to join a studio like Forma, can work on things on your own, and owns a striking portfolio, apply here https://forms.gle/GdrFyZmFY2ejvLTi9

What you will find in this podcast:

00:00:28: How Matteo came to Archviz
00:06:25: Matteo’s transition from freelancing to full-time Archviz
00:11:45: Matteo on researching and tutoring “Why an image works?”
00:15:28: What does “Art Direction” mean to Matteo?
00:20:15: What you can get from Matteo’s Archviz Art Direction course
00:23:49: Forma and their focus on Competition projects
00:26:44: Has Matteo ever missed a deadline?
00:27:48: Matteo’s point of view on quality & abortive work
00:34:41: Being a consultant vs. an order taker
00:36:25: Forma’s future growth, and you can be a part of it
00:40:57: Lasse, Matteo, and Anees on growing Archviz business
00:48:28: Farewell

Follow Matteo and his work at:

LinkedIn: matteo-ferrari-architecturalillustrator
https://for-ma.studio/
LinkedIn: formastudiovisualisation
Instagram: for_ma.studio

🪴 Want to take your business to new heights?
→ Book your strategy session, and let’s map out your growth strategy together at https://businessofarchviz.com/#book

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Video hosted by Anees Alomar, Founder of Business of Archviz:
→ LinkedIn:   LinkedIn: aneesalomar
→ Instagram: Instagram: anees.alomar
→ Website: https://businessofarchviz.com/

© Business of Archviz 2024. Do not repost without permission.