BCG MATRIX (Growth-Share Matrix) EXPLAINED IN 5 MINUTES ||Strategic Management

"Nearly 50 years after its inception, the BCG Matrix remains a valuable tool for helping companies understand their potential"
Hence The Ramjas Consulting Society is elated to bring to you a simplified yet detailed analysis of The BCG Matrix (also known as The Growth Share Matrix). This video extensively covers the topics such as Meaning and concept of Stars, Cash Cows, Question Marks and Dogs, Steps required to make a BCG 2×2 Matrix with the help of Apple as an example.

The BCG Matrix is a model used to analyze a company's products to support long-term strategic planning. This matrix helps companies identify new growth opportunities and decide how to invest in the future.

The BCG Matrix provides the company with a framework for assessing the success of each product. Most companies offer a  variety of products, but some are more profitable than others. The matrix helps identify the factors that make each product successful or unsuccessful.