Porsches and Men's Testosterone Levels (THE SAAD TRUTH_322)

Men use luxury cars as a form of sexual signaling and this yields the requisite endocrinological response associated with an increase in social status.

Original clip: http://bit.ly/2htEzsB (Part III of an eight-part series of short clips).  

Many thanks to Alvaro Pena who had commissioned these clips back in 2011 as part of a new online magazine (Kill Mag).

Published article (Saad & Vongas, 2009): http://bit.ly/2inlBRB
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University Website: http://www.concordia.ca/jmsb/faculty/...
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Source for Image of Porsche: http://bit.ly/2izQ2XM

• #news_politics
• #testosterone
• #social_status
• #peacocks
• #sexual_signals
• #consumer_behavior
• #marketing
• #porsches
• #luxury_cars
• #showing_off
• #audience
• #lekking_behavior
• #hierarchy
• #hormones