Which behaviour change approach should I choose? An introduction to the behaviour change wheel

Incentives, education, social norms, emotional appeals, barrier removal, regulation -- these are just some of the tools that researchers and practitioners have at their disposal to influence behaviour. But depending on the behaviour and the context in which it is performed, some of these tools will be more effective than others. So how do you choose the best tool for the behaviours and audiences we want to change?

In this presentation, Professor Susan Michie will explain an innovative framework that provides researchers and practitioners with an effective means of informing behaviour change interventions. The "Behaviour Change Wheel" is based on contemporary scientific evidence that provides practical guidance on what we need to know about the behaviour and the audience we want to change. With this knowledge, we can then be more strategic in our choice of intervention tools. By linking intervention content with evidence, the  Behaviour Change Wheel can further our understanding of cause-and-effect relationships and improve how we report the impacts of behaviour change campaigns.

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