Age in esports: The promises & pitfalls for brands

'Youth' is a buzzword closely associated with esports — and a great part of its success. And as fanbases age up, more and more opportunities are opening for brands.

But with great promise come challenges. How do we reach the young while safeguarding the too young? Is the growing gap between pro player age and fan age a concern?

Our panellists include:
• Alex Coulson - CEO - NSE
• Adam Mundie - Senior Account Director - Gaming & Esports - Wasserman
• Brian Cooley - CMO - PLAYVS
• Michael Blount - Director - The Story Mob

Want to recap on the other ESI London 2024 panels? Check out our playlist here: ESI London 2024

Separately, if you're wanting to get even more esports content. Make sure to secure your tickets to our flagship conference, ESI Lisbon [23rd-25th September]. https://esportsinsider.com/events/esi...

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