How to Create Broad Match Modifier Keywords in Excel for Google Ads and Bing Ads Upload

Creating campaigns in Excel is my go-to choice for many reasons for Google AdWords and Bing Ads. However, you can't write a broad match modifier keywords unless you know the Substitute formula. Here is how to write the formula in Excel to upload to Google and Bing

• #education
• #broad_match_modifier
• #google_ads
• #bing_ads
• #google_ads_broad_match_modifier
• #bing_ads_broad_match_modifier
• #how_to_write_broad_match_modifier_in_excel
• #substitute_formula_in_excel