Why keyword research needs to be done from scratch for each target market
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5 سال پیش
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If you’ve done keyword research for your home market and found the best-performing keywords for your website, it can be tempting to simply translate these when you want to enter a new market.
However, it’s important that your keyword research is always conducted from scratch rather than simply translated from one language to another.
After all, merely copying the keywords that you use in your domestic market is replicating a situation which may not exist internationally.
Also, words sometimes have multiple translations from one language to another, or may have no exact translation, which can make choosing the “best” translation difficult.
It’s also important to realise that the type of words that people search for differ widely between markets, even when they’re searching for the same concept.
This is especially the case when it comes to phrases and idioms. A common phrase in one language may make no sense whatsoever when translated literally!
Only by conducting fresh keyword research can you find the terms that have the highest search volume in your target market.
Keyword research should always be conducted by a native speaker, as only a native will have a solid grasp of the linguistic and cultural nuances that affect the way people from that country search online.
This fresh keyword research can then be used as the basis for your SEO and PPC efforts when expanding into your new market.
At Webcertain, we have a talented pool of search-trained native speakers from all over the world, so if you need help performing keyword research for an international market, get in touch with us today!
If you’ve done keyword research for your home market and found the best-performing keywords for your website, it can be tempting to simply translate these when you want to enter a new market.
However, it’s important that your keyword research is always conducted from scratch rather than simply translated from one language to another.
After all, merely copying the keywords that you use in your domestic market is replicating a situation which may not exist internationally.
Also, words sometimes have multiple translations from one language to another, or may have no exact translation, which can make choosing the “best” translation difficult.
It’s also important to realise that the type of words that people search for differ widely between markets, even when they’re searching for the same concept.
This is especially the case when it comes to phrases and idioms. A common phrase in one language may make no sense whatsoever when translated literally!
Only by conducting fresh keyword research can you find the terms that have the highest search volume in your target market.
Keyword research should always be conducted by a native speaker, as only a native will have a solid grasp of the linguistic and cultural nuances that affect the way people from that country search online.
This fresh keyword research can then be used as the basis for your SEO and PPC efforts when expanding into your new market.
At Webcertain, we have a talented pool of search-trained native speakers from all over the world, so if you need help performing keyword research for an international market, get in touch with us today!
5 سال پیش
در تاریخ 1398/11/14 منتشر شده
است.
130
بـار بازدید شده