5 Ways SMBs Can Build a Strong Sales Process with Roger Williams

In this episode of the $5 Million Milestone podcast, we discuss how to build a strong sales process for small and medium-sized businesses with special guest Roger Williams, an outbound account executive at Kinsta.

🔗 Useful links:
Pronto Marketing - https://www.prontomarketing.com
Kinsta - https://kinsta.com

⏱️ Timestamps:
0:00 - Introduction and overview of the episode topic
3:03 - Discussion begins on developing an ideal client profile (ICP)
13:30 - Exploring how to define and document the sales process
20:35 - Tips on using templates and personalization in outreach
24:05 - When to start documenting your sales process and creating playbooks
30:30 - Handling early pricing questions from prospects
35:15 - Shifting from price-based to value-based selling
41:52 - The importance of building personal relationships in sales
44:48 - Advice on pricing and negotiation
47:40 - Best practices for presenting quotes and proposals to clients
50:30 - When to consider a sale truly closed

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