Brawl Stars went nuclear | Daily revenue up 6X, how did Supercell do it?

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2.1 هزار بار بازدید - 5 ماه پیش - Brawl Stars went nuclear |
Brawl Stars went nuclear | Daily revenue up 6X, how did Supercell do it?

We discuss the recent massive spike in the performance of Supercell's Brawl Stars which saw a significant increase in downloads and revenue. Daily revenue went up 6x for the holiday spike and we expect a longer term higher base line.

How did they do it and what can we expect from the game in the longer-term?

0:00 Intro
1:19 Panel introductions
2:15 Discussion overview
3:56 Influence of Marketing and User Acquisition
4:30 - Live Operations & Product Strategy Updates
6:00 3 big questions: 1. What did they do?, 2. Liveops team changes, 3. What’s the new baseline?
6:45 - Impact of Influencers on User Acquisition
10:50 Gameplay overview focus on micro vs. macro gameplay
17:20 Ken’s deep dive on how Brawl Stars increased revenue
19:30 Revenue impacting changes
20:37 Monetization and Economy Management
33:48 Future Plans and Improvements
52:35 Matej discusses Brawl Stars user acquisition
1:01:30 Future outlook: answering the big questions around Brawl Stars

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5 ماه پیش در تاریخ 1402/11/16 منتشر شده است.
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