The "eBay reset" explained - do this today to get back your page views sales & customer engagement

www.haypopculture.com  --- join me at district.

After you view this you need to see parts 2 & 3

Part 2 Further techniques  Profiting from the eBay reset w/ adva...
Part 3 Viewer results from end & sell similar experiment  Viewer results from the end & sell si...

contact info: [email protected]

This is from my friend Jack whom I’ve been working with:

END AND SELL SIMILAR RESET (The Short Version)

Jeff (Hayfrosells) and I talk a lot.  We’ve been sharing information on what we feel works and what doesn’t since eBay did their early April update.  This update basically killed 50% of many sellers’ sales, leaving many to scramble for six months trying to get those sales back.  Whatever eBay did is on eBay and not the sellers.

Bottom line, eBay took away half my views with the update, causing me to lose half my sales.  It is our opinion that the promoted listings program combined with the item specifics push created a disconnect in the search results.  Until eBay fixes this programming fail, things will continue to go downhill for millions of sellers. Thus, it’s up to us to find solutions and work arounds.

As we only have 5000 characters to talk about this in the Description, this is the short version of what we’re doing, with the long version being available upon request.

In May I began experimenting with end and sell similar technique, which I’m going to refer to as ESS.  In June, I took what I learned in May and spent the entire month using this method.  Here’s what happened:

Stats are from June 2nd to July 2nd compared to May 2nd through June 1st (31 day samples):

May eBay Views/Eternal Views/Overall Views (4193/2723/6916)
June eBay Views/Eternal Views/Overall Views (6027/18,107/24134)

May Sales $2262
June Sales $3267

May Quantity Sold 124
June Quantity Sold 155

Both Jeff and I will be sharing stats from current cycles that show the consistency of what we’re doing.

THE RESET

Like a lot of sellers, I was doing the End/Sell Similar technique on 5-10% of my items to get the new listed item boost, which was proportionate to the % of my store being ESS.  One day I decided to do the entire store.  Views went through the roof.  Watchers went up dramatically and I began to get offers again.  The key to overcoming the platform challenges is to find things that give you views again.  Through experimenting, I found that a three day cycle was best with a reset being done on the fourth day.  By doing this every fourth day, you don’t give the items the ability to go stale on the platform.

This is what would happen each day of a cycle:
Day One: Using the entire month of May averages from before the resets, the first day of a reset would give me views 7-10x that from May, the majority being external site views.
Day Two: The number of views would drop to around 3x the daily views I was getting in May.
Day Three: The number of views would drop to around double what I was getting in May.

HOW TO DO A RESET

IF you have auctions going on, be careful as to not end them.
IF you have watchers, be sure not to end them.

But you can if you want.

1. Check to see how many items you have in your active inventory and write it down (I’m going to use 4000 items in a store for this example)
2. End 200 active listings, which will take you down to 3800
3. Go to ended listings, bulk selected the 200 items you ended, and then sell similar
4. Go to active listings and verify that now you have 4000 items listed again
5. Go to ended listings and delete all the ended listings.
6. Go back to step two and repeat, ending the reset once you’ve gone through your entire inventory or 5000 items if you have more than 5000 listings.

RESET EXAMPLE (Using October as an example)

October 1st: Reset store, Day One
October 2nd: Day Two
October 3rd: Day Three
October 4th: Reset store, which becomes Day 1 all over again.

With 4200 items in my store, a reset takes me 45 minutes every three days.

TIME OF DAY A RESET SHOULD BE DONE

The best results come from resetting between noon and 3pm.

WHY DO THIS?

With eBay, views equal sales.  If eBay takes away half your views through their incompetence, you lose half your sales.  So, you have to concentrate on what gives you views.  Because you get a boost for new listings and what you’re doing here is dropping an entire store of new listings every three days, you get the boost.  Boost equals views, period.  Views equal more offers, more offer eligible, etc.

What Jeff and I are doing to gain additional sales is engaging those new customers and offering them direct coupons and the chance to browse our stores and bundle additional items they might be interested in.  Unfortunately, we can’t do this if we’re not getting views.  Thus, the Reset.

I will be writing a much longer, more detailed version of this and releasing it in the next day or two.  Thanks for reading.

We’d like to thank these YouTubers for their contributions to the reselling community.

James - My Boring Reseller Life
Josh Galt
Bryan - Arena Vision