YouTube Lead Gen Ads

YouTube lead gen ads are a feature allowing advertisers to collect leads directly from their TrueView for Action video campaigns in Google Ads. Remember people go to YouTube to watch videos; not buy your product. So a viewer may be more willing to convert from your ad if they don't have to leave the YouTube platform. This video will show you how to set up YouTube lead gen ads and how to collect the leads within Google Ads.

0:28 - Are you eligible for YouTube lead gen forms?
2:07 - Setting up a TrueView for Action campaign
2:42 - YouTube lead gen form setup
6:14 - "Confirmation page" setup
6:51 - Differences between the two YouTube lead form types
8:25 - Bidding strategies for YouTube lead gen ads
9:38 - Adding your creative to the YouTube lead gen ad
10:53 - Downloading your leads in Google Ads

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