Operationalizing Global Privacy Control Under the CCPA

California privacy law requires businesses to recognize the Global Privacy Control to enable users to automatically apply their consent preferences.

Recent regulations create even greater obligations for certain situations. Specifically for those that involve "known users" and/or provide loyalty programs.

Being unprepared for the new Global Privacy Control obligations under the California Consumer Privacy Act and the California Privacy Rights Act can open your company to risk.

There is software available to comply with these requirements and streamline your consent processes and communicate user preferences with third parties.