What is Situational Analysis? WTF Marketing Jargon 006
28.8 هزار بار بازدید -
5 سال پیش
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What is Situational Analysis is
What is Situational Analysis is the sixth exciting instalment in our WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Situational? What is Analysis? What is situational Analysis? Why you need situational analysis and and how to do situational analysis.
If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk
You can support this channel by checking out our LinkedIn marketing course: www.linkedinmarketingtraining.com
Art: @rgunatan Instagram
Music:
Support the artists
https://goo.gl/KzCg1e
[Cosmorot]
AudioJungle: http://audiojungle.net/user/cosmorot
If you prefer to read this is the beginning of the transcript you will find the whole thing here: https://effectivemarketingcompany.co....
What is Situational Analysis?
Hello there my name is Martin Henley, this is the what the f series and in this episode number six we're answering the question what is situational analysis?
In answering the question what is situation analysis there are five things we'll be sharing with you we're going to look at this tricky word situational; we're going to give you a definition of analysis; then we're going to give you a definition of situational analysis before we think about why you need situational analysis and how you do situational analysis.
Let's get this started Ricky.
What is Situational?
So it sounds like we're addressing something quite technical today but I don't believe it is technical, I think it just sounds technical because of this word situational. I can tell you quite honestly I've never used the word situational in any other sense than if I am talking about a situational analysis so I was interested to learn what it actually means so we went to Lexico, as delivered by Google at the very top of their search results for a definition. Lexico tell us that “situational relates to or is dependent on a set of circumstances or state of affairs” - so I'm none the wiser because doesn't everything relate to or depend on a set of circumstances or state of affairs? They go on to say that situational relates to the location and surroundings of the place, so surely everything that isn't imaginary is happening in a place so is everything situational? In which case why do we need this word?
I was still confused so I went to your dictionary.com for a definition of situational and what they tell us is that “situational is a thing in regards to its surroundings or circumstances.” What this means is that situational refers to the way that things change in different circumstances or in different situations. If you think about water in a very cold environment it becomes ice, if you think about water in a very hot environment then it becomes steam - so this is what situational means, in that sense water is situational.
So I don't believe it's necessary to use the word situational in a situational analysis and in fact Wikipedia, smallbusiness.com and the balancesmallbusiness.com none of these sites bother to talk about situational analysis, what they talk about is a situation analysis which I think makes much more sense and is something that we can all understand.
What is Analysis?
Whilst we're breaking this down we may as well grab a definition of analysis and we got this one from The Cambridge Dictionary. What they tell us is that “analysis is the process of studying or examining something in an organised way to learn more about it.” The reason I'm taking the trouble to give you this definition is because there are two things here that are going to be important to your situational analysis. Firstly that you study your situation in an organised way and the second is that you learn more about your situation.
What is Situational Analysis?
So let's put these things together to get a definition of situational analysis. We went back to the balancesmallbusiness.com who gave us an actual definition of situational analysis. What they tell us is that situational analysis is “an analysis of the internal and external factors of your business, it identifies a business's capabilities, customers, potential customers and business environment and is an essential part of any business plan.” What's important here is that you're thinking internally and you're thinking externally, you're thinking about your businesses capabilities, where are you now and where can you go from here.
Why do you need a Situational Analysis?
Which brings us then to point number four and point number four is the question why do you need a situational analysis and I can give you three good reasons. The first reason is that you need a reality check so you don't rely on what you intuitively think is going on in your business or what you are hoping is going on in your business.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Situational? What is Analysis? What is situational Analysis? Why you need situational analysis and and how to do situational analysis.
If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk
You can support this channel by checking out our LinkedIn marketing course: www.linkedinmarketingtraining.com
Art: @rgunatan Instagram
Music:
Support the artists
https://goo.gl/KzCg1e
[Cosmorot]
AudioJungle: http://audiojungle.net/user/cosmorot
If you prefer to read this is the beginning of the transcript you will find the whole thing here: https://effectivemarketingcompany.co....
What is Situational Analysis?
Hello there my name is Martin Henley, this is the what the f series and in this episode number six we're answering the question what is situational analysis?
In answering the question what is situation analysis there are five things we'll be sharing with you we're going to look at this tricky word situational; we're going to give you a definition of analysis; then we're going to give you a definition of situational analysis before we think about why you need situational analysis and how you do situational analysis.
Let's get this started Ricky.
What is Situational?
So it sounds like we're addressing something quite technical today but I don't believe it is technical, I think it just sounds technical because of this word situational. I can tell you quite honestly I've never used the word situational in any other sense than if I am talking about a situational analysis so I was interested to learn what it actually means so we went to Lexico, as delivered by Google at the very top of their search results for a definition. Lexico tell us that “situational relates to or is dependent on a set of circumstances or state of affairs” - so I'm none the wiser because doesn't everything relate to or depend on a set of circumstances or state of affairs? They go on to say that situational relates to the location and surroundings of the place, so surely everything that isn't imaginary is happening in a place so is everything situational? In which case why do we need this word?
I was still confused so I went to your dictionary.com for a definition of situational and what they tell us is that “situational is a thing in regards to its surroundings or circumstances.” What this means is that situational refers to the way that things change in different circumstances or in different situations. If you think about water in a very cold environment it becomes ice, if you think about water in a very hot environment then it becomes steam - so this is what situational means, in that sense water is situational.
So I don't believe it's necessary to use the word situational in a situational analysis and in fact Wikipedia, smallbusiness.com and the balancesmallbusiness.com none of these sites bother to talk about situational analysis, what they talk about is a situation analysis which I think makes much more sense and is something that we can all understand.
What is Analysis?
Whilst we're breaking this down we may as well grab a definition of analysis and we got this one from The Cambridge Dictionary. What they tell us is that “analysis is the process of studying or examining something in an organised way to learn more about it.” The reason I'm taking the trouble to give you this definition is because there are two things here that are going to be important to your situational analysis. Firstly that you study your situation in an organised way and the second is that you learn more about your situation.
What is Situational Analysis?
So let's put these things together to get a definition of situational analysis. We went back to the balancesmallbusiness.com who gave us an actual definition of situational analysis. What they tell us is that situational analysis is “an analysis of the internal and external factors of your business, it identifies a business's capabilities, customers, potential customers and business environment and is an essential part of any business plan.” What's important here is that you're thinking internally and you're thinking externally, you're thinking about your businesses capabilities, where are you now and where can you go from here.
Why do you need a Situational Analysis?
Which brings us then to point number four and point number four is the question why do you need a situational analysis and I can give you three good reasons. The first reason is that you need a reality check so you don't rely on what you intuitively think is going on in your business or what you are hoping is going on in your business.
5 سال پیش
در تاریخ 1398/09/21 منتشر شده
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