Service Marketing Mix | The 7P's of Service Marketing (Marketing Video 5)
14.8 هزار بار بازدید -
4 سال پیش
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Service Marketing Mix refers to the strategies, processes, and actions used by an organization to encourage and promote its products and services among customers.
Service Marketing Mix includes mostly intangible services like hospitality, legal, healthcare, education, insurance, logistics, etc.
Service Marketing Mix- 7 Ps
7P’s-Product
Product refers to features and benefits provided to the customers. It is intangible and cannot be measured in terms of feel, look, etc.
Product [Hotel]
Core product – Rest, sleep
Basic product – Room, bathroom
Expected product – Fresh towel, clean bed
Potential product – Wi-Fi
Augmented product – Choosing a room
7P’s-Price
Price refers to the value at which the service is offered by the brand and the customer’s perception of that value
7P’s-Place
Place refers to the location where the service provider and the user conduct the service. A customer-friendly environment helps to enhance the offered services.
7P’s-Promotion
Promotion refers to the various communication channels like direct and online marketing and advertising that helps to promote the services amongst a larger audience.
7P’s-Promotion [Etihad Airways]
- Main partner of the football club Manchester City
- Sponsors stadium, jersey and the club stadium
7P’s-Promotion [Byju’s]
- Sponsors Indian Cricket Team till 2022
- The logo will be displayed on the player’s shirts
7P’s-Physical Evidence
Physical Evidence refers to tangibles and Servicescape that helps the customers to understand the service like signs and business card
7P’s- Physical Evidence [Airlines]
1. Luxury three-room apartment in the sky
7P’s-Process
Process refers to the activities that help in effective service delivery
7P’s-People [Types of Service Personnel]
People refer to the workforce who is responsible for delivering the service to the customers
Types of Service Personnel include
- High-contact personnel
- Low-contact personnel
- Skilled and professional
- Non-professionals
- Support personnel
7P’s-People [Award for Best Cabin Crew]
- Singapore Airlines
This video is on the service marketing mix and has the following sub-topics
Time Stamps
0:00 Introduction to Service Marketing Mix
00:45 Service Marketing Mix 7 Ps
01:14 7P’s Product
01:41 7P’s Product [Hotel]
04:51 7P’s Price
05:40 7P’s Place
06:39 7P’s Promotion
06:55 7P’s Promotion [ Etihad Airways]
07:18 7P’s Promotion [ Byju’s]
07:46 7P’s Physical Evidence
08:22 7P’s Physical Evidence [Airlines]
09:04 7P’s Process
09:57 7P’s People [Types of Service Personnel]
10:50 7P’s People [Award for Best Cabin Crew]
Service Marketing Mix refers to the strategies, processes, and actions used by an organization to encourage and promote its products and services among customers.
Service Marketing Mix includes mostly intangible services like hospitality, legal, healthcare, education, insurance, logistics, etc.
Service Marketing Mix- 7 Ps
7P’s-Product
Product refers to features and benefits provided to the customers. It is intangible and cannot be measured in terms of feel, look, etc.
Product [Hotel]
Core product – Rest, sleep
Basic product – Room, bathroom
Expected product – Fresh towel, clean bed
Potential product – Wi-Fi
Augmented product – Choosing a room
7P’s-Price
Price refers to the value at which the service is offered by the brand and the customer’s perception of that value
7P’s-Place
Place refers to the location where the service provider and the user conduct the service. A customer-friendly environment helps to enhance the offered services.
7P’s-Promotion
Promotion refers to the various communication channels like direct and online marketing and advertising that helps to promote the services amongst a larger audience.
7P’s-Promotion [Etihad Airways]
- Main partner of the football club Manchester City
- Sponsors stadium, jersey and the club stadium
7P’s-Promotion [Byju’s]
- Sponsors Indian Cricket Team till 2022
- The logo will be displayed on the player’s shirts
7P’s-Physical Evidence
Physical Evidence refers to tangibles and Servicescape that helps the customers to understand the service like signs and business card
7P’s- Physical Evidence [Airlines]
1. Luxury three-room apartment in the sky
7P’s-Process
Process refers to the activities that help in effective service delivery
7P’s-People [Types of Service Personnel]
People refer to the workforce who is responsible for delivering the service to the customers
Types of Service Personnel include
- High-contact personnel
- Low-contact personnel
- Skilled and professional
- Non-professionals
- Support personnel
7P’s-People [Award for Best Cabin Crew]
- Singapore Airlines
This video is on the service marketing mix and has the following sub-topics
Time Stamps
0:00 Introduction to Service Marketing Mix
00:45 Service Marketing Mix 7 Ps
01:14 7P’s Product
01:41 7P’s Product [Hotel]
04:51 7P’s Price
05:40 7P’s Place
06:39 7P’s Promotion
06:55 7P’s Promotion [ Etihad Airways]
07:18 7P’s Promotion [ Byju’s]
07:46 7P’s Physical Evidence
08:22 7P’s Physical Evidence [Airlines]
09:04 7P’s Process
09:57 7P’s People [Types of Service Personnel]
10:50 7P’s People [Award for Best Cabin Crew]
4 سال پیش
در تاریخ 1399/09/07 منتشر شده
است.
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