Customer Segmentation using RFM Modelling | Who are your Loyal Customers?

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The AI University
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About this video:
This video titled "Customer Segmentation using RFM Modelling | Who are your Loyal Customers?" explains the steps related to      calculate the scores of each customer based on Recency,  Frequency &  Monateray or RFM Modelling to create several clusters of customers according to their spending behaviour, recent purchases as well as how frequently they are buying. This is the part-2 coding or hands-on video which will show the steps to create clusters of most loyal customers as well as the customers who are on the verge of churning out i.e. grouping them into various Loyalty levels like Platinum, Gold, Silver and Bronze.

Subtitles available in: English

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DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.

#CustomerSegmentation #LoyalCustomers #RFMModelling
5 سال پیش در تاریخ 1398/09/04 منتشر شده است.
24,777 بـار بازدید شده
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